Jay-Z and Desiree Perez are a great team. Millions have heard of Jay-Z. Perez, however, is not known by many people at all. This works to her advantage. She has the ability to come in like a secret weapon and seal deals without all of the fanfare. For people that are signing up to Tidal there is no ideal that she is the one that is putting everything in motion to get people excited about this company.
Perez has done something awesome by putting Tidal back in to the ring when most people thought that this music streaming service was officially down for the count. Her working relationship with Jay-Z has extended into sports and entertainment in music streaming. What Perez has done is make Tidal much more people friendly. She has managed to make this company stand out.
Tidal has a face. Jay-Z can’t stop talking about it. Beyoncé is promoting it. She is on tour, and her performances are making more people run out and get the “Lemonade” album. This is what Jay-Z has the power to do as an artist. The musicians that are serious about their art still want to get paid. When they put the exclusive content on Tidal people are going to do what they need to do in order get the access to this material. It doesn’t matter if they have to pay the $9.99 fee for the month.
Right now Lauryn Hill is back with music that is streaming on Tidal. There is also a Tidal X concert that is bringing more exposure to the music streaming service app that Jay-Z has invested so much into.
This is such a powerful time for Tidal. Jay-Z even has a sister-in-law that has a number one album. Solange is streaming on Tidal, and people are also interested in hearing what she has to say. All of that works well for Jay-Z. He has been able to keep fans entertained, and that is what is going to drive up the membership at Tidal. This is a company that has managed to build a lot of credibility for providing the high definition music.
Tidal has gone from getting no buzz to become the most buzz worthy music streaming service out there. Many people are starting to subscribe to this because they know that they will find performances, videos and albums that are not found anywhere else.