Honey Birdette, the renowned Australian lingerie brand, is finally in the United States. This came early this year as one of the brand’s expansion efforts. Its founder and CEO, Eloise Monaghan, announced the firm’s entry into the market early this year. In order to spice up its entry, the company unveiled a new website for its American customers. Monaghan stated that this new website would boost the shopping experience for its American customers. Customers would get a broader range of products and easier returns through this website. All orders over $50 would be delivered free to customers who shop through this online platform.
About Honey Birdette
Honey Birdette is Australia’s first sensuality boutique. It was founded in the year 2006 by two friends over a glass of champagne. Eloise Monaghan, one of the founder members, is its current CEO. The move to start this company was triggered by the need to fill gaps that existed in the provocative lingerie niche of the market. Honey Birdette specializes in executive bras, lingerie sets, hot pants, and briefs.
A unique brand and marketing strategy has enabled Honey Birdette to grow rapidly in Australia and New Zealand. It currently has more than 55 outlets in these two countries. It also has managed to penetrate the UK and the United States markets. Honey Birdette’s boutiques are known for being sensual, flirty, and playful. They are well lit and boast of a lush décor that sets them apart from rivals. Honey Birdette has ties with the private investment company BBRC.
For more information follow Honey Birdette on Facebook.