Creating a business is no small undertaking. However, building a successful business is a whole different page in the book. Not all businesses succeed, but it takes very talented individuals to be determined enough to set up a new venture without knowing how it would turn out. Don Ressler knows a lot about the feelings involved in this process. His own business became a success, but it didn’t happen without a lot of work and care put into it. Ressler is certainly the person to learn about if you are not sure if starting a business is worth it.
Sportswear today is a big industry. Yoga pants are one of those pieces of clothing that have climbed the ladder of popularity and earned a respected place among other items. The demand is still high, so the market is still growing and exceeds 100 billion dollars.
People are seen in a better light if they seem to focus on health and well-being. Activity and good lifestyle overall appear to be the qualities other people respect; therefore, a lot of people wear Yoga pants and hoodies instead of jeans because they want to leave exactly that kind of impression. They want to leave an impression on others as being concerned about healthy habits regardless if that is the real lifestyle.
Fabletics came into the industry with a confidence and a clear message. Their niche was good quality sports clothing that people could afford. They wanted stylish clothes for a stylish brand, and Don Ressler was hand on the business from the start. He wanted the shopping process itself to become more relaxed and enjoyable.
Many people were left out by other companies because there were no flexible size options. There were a lot of sportswear companies out there that offered clothes for only a category of people with a severe body type. Don Ressler wanted Fabletics to provide active wear to people of all shapes and sizes and without drying their wallets.
The company comes to the clients with a clear message. They created an online shopping system that is easy to use, easy to navigate and doesn’t involve people getting confused. Don Ressler believes that using modern technology is a fundamental element for businesses today and he enjoys seeing his company implement new methods for their clients.
Brands with this kind of market positioning and smart campaigns are more popular with clients than ever since people live in the digital age.