Simple, semi-permanent, and affordable. Three words that are music to the ears of anyone who’s hair color changes to match their mood. And when the dye in question is also vegan and cruelty-free, there’s no reason NOT to go wild!
The dyes are free of harsh chemicals, and Lime Crime promises that they’ll fade gracefully, softening into pastel versions of themselves over as long as 6 weeks, with proper care and a color-safe shampoo. But at just sixteen bucks a pop, an occasional touch-up won’t break the bank.
Although color will always show up best against light hair, Lime Crime’s commitment to the health of your head means that all you dark-haired beauties don’t have to resort to bleach to party with the unicorns. In their unicorn FAQ, Lime Crime recommends their Full Coverage shades, such as Chocolate Cherry or Blue Smoke, with the disclaimer that the color will appear as a tint. And, in one final reassurance that must’ve come straight from our dreams, Lime Crime promises that these mystical dyes won’t ruin pillowcases or showers. While they acknowledge that some color transfer is normal, they promise it’ll be gone after a thorough wash.
So, how exactly did Lime Crime come up with a product which ticks so many boxes on every customer’s “want” list? The delightfully simple answer: Lime Crime CEO Doe Deere proudly tests and uses the colors herself! Her signature shade is the deep lilac purple called ‘Pony,’ and the Unicorn Hair line is the result of three years of hard work to be able to share her gentle dyes with Lime Crime customers.
Hair care and styling has come a long way. From chemicals and adhesives that burned the wearer’s scalp and the ozone layer alike, all the way to this vegetable-based dye that’s been certified by both PETA and The Leaping Bunny Program. Thanks to stylish innovators like the Lime Crime CEO, style no longer has to be selfish, and beauty does NOT come with a price!