Luiz Carlos Trabuco Cappi’s Sterling Leadership Of Bradesco

Bradesco is one of the largest and most influential banks in Brazil. Thus, whoever happens to be the current head of the bank is one of the most influential business leaders in the country. Today’s leader is Luiz Carlos Trabuco Cappi who frequently appears in the most popular magazines and newspapers of Brazil. He took over the leadership of the country’s second-largest bank in 2009, replacing Marcio Cypriano. Cypriano was exiting the office because Trabuco rules stipulate that its president cannot be over 65-years-of-age.

Upon taking the reins, Trabuco became only the fourth president of the bank in its 65 years of existence. Prior to Cypriano, the bank was presided over by Lazaro Brandao and before him presided over by Amador Aguiar, the founder of Bradesco. Trabuco has proven to be a very great leader, but those who know him say he is very humble and low-key. Bradesco itself is second only to its main competitor, Itau Unibanco. And when Trabuco first took charge in 2009 this a status that had just become reality. Prior to then, Bradesco had been the top dog.


But under Trabuco’s leadership, that gap has been significantly narrowed. In 2009 alone, the year he took office, Trabuco led Bradesco to open 211 new offices. Trabuco led Bradesco to take a huge step forward by buying the Brazilan bank HSBC for $5.2 billion. Long before becoming president, Trabuco had been involved with Bradesco’s inner working for many years. He was born in Marilia, where Bradesco was first founded, in 1951. After high school, he graduated from the Faculty of Philosophy, Science and Letters of the University of São Paulo.

He began first began working at the bank in 1969 when he was 18. Now as the top leader of the entire company, he invests in and mentors the next generation of Brazilian business leaders. This has resulted in him discovering and bringing on board great new leaders for Bradesco. Trabuco has been so respected a leader during his term that at one point he was offered the Minister of Finance of Brazil by President Dima Rousseff. In his commitment Bradesco, he declined.

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