As the founder and CEO of Bumble, Whitney Wolfe Herd built a strong support network in order to successfully launch this new company. She created a dating app which is far different than all the others. Her app only allows women to initiate contact which makes the experience far happier for them. Whitney Wolfe Herd says that when founding the company she had a great deal of support from friends, family, her business partner, her husband (who she just married), as well as the early staff at the company.
She recently spoke at the 2017 Fortune Most Powerful Women Gen Summit. This event was held in Laguna Niguel, California. She talked about how to launch and lead a company. In attendance were a number of established entrepreneurs as well as those striving to enter their ranks. Her main message was to use unconstructive criticism as a motivating force that propels you forward in whatever pursuit you are engaged in.
It was in 2014 that Whitney Wolfe Herd launched Bumble. Her company is headquartered in Austin, Texas, and now employs a large number of people. Under her leadership Bumble has attracted 24 million users. It has also been rumored that Match Group is possibly interested in buying her company. Match Group owns a number of other dating apps such as OKCupid, Match.com, and PlentyOfFish.
Moving forward, Whitney Wolfe Herd and her team are working on another app, Bumble Bizz. This will be a unique app that is designed to bring together businesspeople rather than romantic partners. She has said the goal is to allow people a way to meet that doesn’t involve negative exchanges. Instead it will allow users to feel empowered when making professional connections with other users and advancing their careers in a positive way.
Forbes recently credited Whitney Wolfe Herd as one of their 30 Under 30, honoring the most innovative leaders in business. She was the one that was chosen to be on the cover of the issue announcing her selection along with 29 other business leaders under the age of 30. They credited her with developing the fastest-growing dating app in the nation.
It was in August 2016 that Whitney Wolfe Herd and her team at Bumble started monetizing the app. It now features in-app purchases that people have grown to love. This has resulted in the app achieving $100 million in sales to close out 2016.