In the seventeenth century, beer was introduced in Canada making way for a revolution in beer crafting. At first, beer craftsmen thrived in prohibition before being legalized in the late part of the century. Moosehead, Labatt, Sleeman and Molson were some of the largest Canadian owned brewing companies that shaped the Canadian identity. Some of their famous types were the wheat beer, ales, lagers, and flavors like the ginger beer, gluten-free and smoked beer were made. Later on, craft beer pioneer Eli Gershkovitch, revolutionized the way Canada viewed craft beer. Learn more about Eli at releasefact.com.
As a fresh out of college law school graduate from the University of Toronto, Eli Gershkovitch showed a deep-rooted interest in beer crafting after going on a European tour, in 1987. Proving to others that he was a forward thinker, he went on to pursue his newly ignited passion and became the CEO of Steamworks Brewery. From his previous work on liquor licenses for his client, Eli was familiar with how to make the rules work for him as he started out his brewery. The brewpub was located in Gastown, Vancouver; a 100-year-old building considered a historical landmark.
The Steamworks name and his steam powered breweries were inspired by the steam heat system he found at the building he chose to grow his business. As the entrepreneur furthered his company, he met various challenges but overcame them and was already getting recognition for his work. Eli finally officially opened the Steamworks Brew Pub introducing six beers within its first year of production.
Growth and improvements to the brewpub were welcomed by many but also criticized by other. Calling his business venture naïve and irrational, Eli persevered and expanded his empire to what it is today. Moreover, he even started sponsoring Gastown events with the objective of making the area ‘cool’ for millennials to hang out.
In the recent 2017 Open Beer Championship, Eli Gershkovitch put the Great White North on the map by showcasing some of his outstanding lagers, pilsners and ales. Being one of the top contenders at the championship, he changed the mentality of Canadian craft beer by achieving the unexpected. He inspired millennials everywhere to appreciate independent craft beer unlike back in the day when the largely consumed exotic beers were Budweiser and Coors. His brewpub was so successful, Eli ventured to other opportunities, some of them being Webtar and the transcontinental Kitchen (it later on became the Rogue Kitchen). Read more about his craft beers at The Bro Talk.