Creating a Successful Startup: Wisdom from Doe Deere

Many people have dreams to start their own business, but they never get the opportunity to make those dreams a reality. Sometimes it is due to uncertainty about the viability of the business or a lack of knowledge on how to get started. The process can be overwhelming and it is hard work, but it is possible. The two keys to a successful business are passion and planning. One of the best ways to begin your business startup journey is by studying the paths of those who started their own businesses and turned them into successful enterprises. Learn more:

A great example of this is Doe Deere, the successful woman behind the popular cosmetic company Lime Crime. Deere has a passion for cosmetics and fashion, and views it as an art form. She values self-expression through any means, including makeup and clothes. In addition, animals are very important to her. Deere owns two rescue animals and supports no-kill shelters.

Deere took her passion and values and molded them into a business. This is the first requirement to creating a viable business. By working with something you are passionate about, it ensures you will continue to put in the work necessary to get the business up and running. Sometimes the hours will be long and the work will be hard, but if you are fueled with passion you will enjoy what you do. Learn more:

Doe Deere began the business on a small scale on eBay in 2004. She sold DIY fashion items and some cosmetics. By 2008, she officially launched Lime Crime and focused almost exclusively on vibrant, colorful and cruelty-free cosmetics. Deere operated her business online because she saw the online marketplace for makeup, lipsticks in particular, had a lot of potential. Learn more:

She changed her focus from appealing to a large audience to a more narrow one. This is the second important key to a successful business. Sometimes called finding your niche, it is important to create a business plan that is sustainable. Deere saw that there was a market for cosmetics with unconventional color. In addition, the cruelty of animal testing in the cosmetic industry was gaining recognition. Deere decided to construct her business plan to fill this gap in the industry.

Starting a business can be a daunting task, but it is also a rewarding one. The two keys to a sustainable startup are passion and planning. Following in the footsteps of successful entrepreneurs is an excellent way to get started. Doe Deere is one such business owner. Learning from business men and women like Deere is invaluable and will help you on your journey to starting your own business. Learn more:

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