Techstyle Fashion Group is a conglomerate that brings together some subscription-based fashion entities in the fashion industry. The business was founded by two individuals namely Don Ressler and Adam Goldenberg. For a long time, the duo established various businesses with the urge to succeed and become billionaires. Right to their quest, the businessmen found their calling in the fashion industry. Their business acumen and a strong sense of purpose put them on the path to success. Today, the entrepreneurs are the owners of several membership-based enterprises that are leveraging the internet to provide tailored fashion solutions to consumers.
To Adam Goldenberg and Don Ressler, the journey to success in the fashion industry has not been a smooth ride. The duo has had to come up with strategic and calculated decisions that were not always fruitful. Their history in business dates back to their early teen years. At that time, Adam Goldenberg founded several internet companies that he later sold. The two businessmen started working together when they met at Intermix Media. Both had sold their first enterprises to Intermix and jointly run a marketing division called Alena Media.
Adam Goldenberg and Don Ressler’s short working stint at Intermix enabled them to learn a lot of in business. When they left the enterprise, their flagship project as new partners was the cosmetic company they called Intelligent Beauty. Through Intelligent Beauty, the duo was able to gain experience in the process of creating a product line and online marketing.
The Fashion industry always intrigued Don Ressler and Adam Goldenberg. The duo decided to venture into the dynamic industry of fashion because they believed they had the best solution to some of the challenges that afflicted this industry. True to their belief, the duo was able to come up with disruptive business models in an Amazon-dominated industry.
The successful enterprises under the names of Don Ressler and Adam Goldenberg include JustFab, Fabletics, Shoedazzle, and Fabkids. All these businesses are held under the Techstyle Fashion Group umbrella despite the fact that they are stand-alone entities that provide solutions to specific niches in the fashion industry. The Techstyle Fashion Group has strived to establish a personal relationship with each subscriber. The e-commerce giant offers customized apparel suggestions to all its customers on a monthly basis. The company has also demonstrated that art can combine with technology to provide customer-centric solutions.