Desiree Perez

Since 2009, Desiree Perez has worked as the CEO of Roc Nation. She is involved in publishing, labeling operations and management at ROC Nation where she is a member. Des took part in the Samsung deal together with Rihanna. She lives in New York. Perez is a manager of the music industry talent as well as a producer. She has helped ROC Nation grow as a large business. Her long experience in the company has made it possible for her to help artists to flourish.

Des, as she is popularly known, has proven that she can thrive in an area that is mostly controlled by men. She is instrumental in the decision making of some big names as Jay-Z. Her role in the music industry has seen her help many to realize profits on what they invest. Her efforts saw Samsung promote Rihanna for $25 million dollars in her Anti tour.

Her role in Jay-Z success story is evident in a $150 million deal he has with Live Nation which is coming to an end. Jay-Z’s music is recorded at Roc Nation. The Deal with Live Nation which was signed in 2008 and which is coming to an end will see the 360 deal coming up next year. This agreement is expected to elicit a situation where sides are likely to sell their stake at Roc Nation to each other or even a buy-out of the company.

Live Nation desires to continue its contract with Jay-Z. however, they wish to pull out of the recorded music. There are rumors that the 360 deal Jay-Z has with Live Nation is not about to be extended. According to those sources, Live Nation no longer buys recorded music. However, Live Nation would be pleased to continue their touring association with Jay-Z for more years.

Speculation is also rife that UMG could be considering buying a stake at Roc Nation. This came after Desiree and Jay-Z met Sir Lucian Grainge, CEO, and chairman of Universal Music Group. It is believed that such a move would provide Jay-Z with more resource that would help him boost his streaming service as well as grow new artists.

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How Desiree Perez and Jay-Z Work Together for the Success of Tidal

 

Jay-Z and Desiree Perez are a great team. Millions have heard of Jay-Z. Perez, however, is not known by many people at all. This works to her advantage. She has the ability to come in like a secret weapon and seal deals without all of the fanfare. For people that are signing up to Tidal there is no ideal that she is the one that is putting everything in motion to get people excited about this company.

 

Perez has done something awesome by putting Tidal back in to the ring when most people thought that this music streaming service was officially down for the count. Her working relationship with Jay-Z has extended into sports and entertainment in music streaming. What Perez has done is make Tidal much more people friendly. She has managed to make this company stand out.

 

Tidal has a face. Jay-Z can’t stop talking about it. Beyoncé is promoting it. She is on tour, and her performances are making more people run out and get the “Lemonade” album. This is what Jay-Z has the power to do as an artist. The musicians that are serious about their art still want to get paid. When they put the exclusive content on Tidal people are going to do what they need to do in order get the access to this material. It doesn’t matter if they have to pay the $9.99 fee for the month.

 

Right now Lauryn Hill is back with music that is streaming on Tidal. There is also a Tidal X concert that is bringing more exposure to the music streaming service app that Jay-Z has invested so much into.

 

This is such a powerful time for Tidal. Jay-Z even has a sister-in-law that has a number one album. Solange is streaming on Tidal, and people are also interested in hearing what she has to say. All of that works well for Jay-Z. He has been able to keep fans entertained, and that is what is going to drive up the membership at Tidal. This is a company that has managed to build a lot of credibility for providing the high definition music.

 

Tidal has gone from getting no buzz to become the most buzz worthy music streaming service out there.

 

Luque Inspires and Captivates Worldwide Audience

Norka Luque was born to create music that is enjoyed by fans around the world. Luque’s musical career began when she was eight years old. She grew up soaking up as much musical knowledge as she could, training in piano, flamenco, ballet and voice practice. Ever since her childhood, the goal was clear – to create music that featured a message with positivity and hope.

Luque is on her way to becoming a worldwide sensation, as the song Milagro has been successful in the United States, Puerto Rico and her native Venezuela. Luque’s style is sure to please even the pickiest music lover, as it combines Caribbean, Mediterranean and Reggae sounds.

Her thirst for knowledge did not musically, as she also earned degrees in fashion, marketing and culinary arts. Luque kept her musical dreams within reach as she joined a band when she was in school.

As she continued to hone her musical skills, she was discovered by prominent musical producer Emilio Estefan Jr. The duo spent three years crafting Luque’s first single, “As You Do It” which found immediate success. Luque earned several award nominations including Female Pop Artist of the Year in the Premios Lo Nuestro.

Luque’s musical talents were on full display in 2012 when Miracle was released. Luque, along with composer Archie Pena, produced several versions. The song enjoyed 14 weeks atop the Venezuelan charts. The song was hit among English-speaking audiences as a dance song, and was remixed in an urban version.

Luque continues to captivate audiences with her versatile vocal styles, but she inspired with after her difficult battle with Epilepsy. While Luque was building her music career, she battled with epilepsy for seven years. Luque spent two weeks in intensive care in a US hospital, where all of her brain activity was monitored. Luque’s battle continues, and she hopes will follow and get treatment so they don’t miss out on life.

The epilepsy led to other problems for Luque, as she gained 32 pounds. For Luque, she was able to find the opportunity in the crisis. She became a workout warrior, training with the same personal trainer employed by Beyonce and Shakira. Luque has become a skilled tennis player, competing in semi-pro tournaments. Healthy eating has played a vital role in her recovery as she has eliminated carbs and fritters from her diet.