The Chain Smokers: A Darker Version

In 2014, the Grammy Award winning American DJ and Production Duo from New York City, New York, Alex Pall and Andrew Taggart hit the top 20 with their single “Selfie.” They began in 2012 in the electro pop genre and still going strong today. Their song, “Closer” with Halsey was their first number one single on the charts. Most recently they released, “Sick Boy” on January 17, 2018.

As LA News Watch reports, “Sick Boy” was released as a single for The Chain Smokers carrying along a darker side to their projects. LA News Watch covers their celebration of their release. It is the epitome of the New Era for Alex Paul and Andrew Taggart, The Chain Smokers. The newspaper explains the meaning behind the song as to how people are hooked on to social media platforms and identify crisis through the exposure of it all. The song has already flown to the Billboard top 100 and top spots on radio stations in multiple countries. And the celebration goes on.

On February 7, 2018 The Chain Smokers interview with Hugh McIntyre of Forbes. The Duo explains how they turned to the darker side of music and taking their fans by storm. They explain how their music today comes from the frustrations of the world and how it is to live in today’s society. Today’s generation can relate to the new lyrics. Another change the Duo is exploring, is working with other producers to bring in new sounds. As according to the duo, “Sick Boy” was just one of the few songs on the darker side to come, with more to follow as they continue to push themselves on upcoming projects.

Though their style has changed, and they are reaching more fans, The Chain Smokers are still putting out as of March 16, 2018. As per Billboard News, they announced The Chain Smokers new song, “Everybody Hates Me.” So, it continues on with this new era for the duo after kicking off this year with “Sick Boy.” We shall see and hear more from The Chain Smokers for a long time.

Desiree Perez the Producer and Executive of Tidal

Success Story of Desiree Perez

Desiree is Perez is the wheels behind Tidal and ROC Nation which was Jay Z’s brain child. She is Chief Executive Officer at Tidal. Her husband is commonly known as ‘OG’ but goes by the name Juan Perez. Her husband is the manager for ROC Nation Sports. She is evidently a big player in the music entertainment industry. Perez has a natural talent of negotiation skills and being a manager. Together with her husband, they are members of the Hova Circle. Hova Circle is comprised of the team that is behind ROC Nation which comes up with strategies and ideas on how to improve Roc Nation.

Perez is a go-getter who has sealed deals like the deal between Rihanna and Samsung. Another success under her was the Formation Tour by Beyonce in 2014.Perez heads Tidal which is a service that is involved in music streaming. Under it are the just to name but a few co-owners:, Jay-Z, Rihanna, Kanye West, and Beyonce.  Additional article on

In an attempt to reach out more clientele and more subscribers, it has started signing in new fresh musicians. This is a move that is aimed at attracting greater numbers of young people. Having Desiree Perez has seen an improvement. She can do wonders because she is good at what she does. After her entry to Tidal, this saw an increase in the subscribers. It shows her strong influence and the position she holds. Financially speaking, the numbers have increased during her take over. This goes without saying that the amazing Perez is making a difference on Roc Nation.  Refer to for more read.

Roc Nation has some umbrella companies: Tidal being one of them. Notably, musician T.I signed a distribution deal a while back in 2016 with Tidal for his 10th Dime Trap Album. Desiree is a very confident lady who believes that she will take Tidal to where it belongs. Arguably, a leader and an entrepreneur with SC Enterprises which she owns with her husband, Juan Perez. Perez is a figure to watch out in Tidal.  For more of Dez, follow Dez here,

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Desiree Perez is Resurrecting Tidal

Tidal, which is the company owned by Jay-Z is making huge strides regarding music streaming. With the Kanye West’s album The Life of Pablo, the company is achieving success. The album is available on Tidal, and music lovers can access it. It is the album that contributed in pushing the Tidal app to the highest level of sales on the iTunes store. In just a few days, there were millions of users signing up as trial members. Jay-Z and other co-owners made the best decisions to seek the services of Desiree Perez who is also making Tidal famous. Check this on


The app is co-owned by others stars such as Kanye West, Beyonce, T.I and Rihanna. Since there are other big names in the industry such as Apple and Spotify, such artists make the company achieve competitive advantage over the Giants. It is because of willing customers who want to sign up to listen to the music of such big names in the entertainment scene. Also, the decision of Jay-Z to work with Desiree is making the app attractive and more people are signing in as users.  Source:


Desiree Perez is an experienced businessman and having run her own business. She knows what it takes to make enterprises to the top in the market. She has also run Jay-Z’s company SC Enterprises, and they also work with her husband Juan Perez to run Roc Nation Sports which is Jay-Z’s sports agency. Many people know the woman as a tough negotiator with experience in the music world as well as football. She has had success in negotiating the Formation tour for Beyoncé. She is also the one who helped Rihanna when she was sealing a deal with Samsung. Meanwhile, she is helped Jay-Z in the management of the 40/40 Club in Manhattan.

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Perez with other members of the Hova Circle runs Jay-Z’s entertainment company Roc Nation. They are also the people behind the success of Tidal in offering music streaming services. With Perez Tidal together with Jay-Z will go far. Jay-Z himself has been successful in the music industry, and with the right person, they will push Tidal.


Jay-Z bought Tidal from Aspiro which is a Swedish tech company. After buying it, they launched it as a new corporation for hip hop startup. Its aim is to offer streaming service with young stars, and young hip hop fans. It pays artists their royalties and the pay is higher than Spotify.

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