Mullen Lowe and José Henrique Borghi

Brazilian advertising boasts of the ‘Mullen Lowe Agency’ started by Jose Henrique Borghi. Jose is quite an esteemed personality in his area of business. His most successful campaigns such as ‘Mammals of Parmalat‘, in which children appeared as stuffed animals stand him out among his peers.

Education and Work

Jose Borghi went to PUC Campinas where he studied advertising. He also studied propaganda. Jose Henrique Borghi first job in advertisement came in 1989 when he was employed by ‘Standart Ogilvy’. He learnt the ropes fast and consequently decided to open his own firm. He passed up opportunities to work in reputable agencies like DDB, Leo Burnett and FCB.

He partnered with Erh Ray and ventured even though they had no one to hold their hand, no bank or donor to boost their chances of success. The company grew from BorghiErh to Borghi Lowe after the two partners went their separate ways. Recently, Borghi Lowe merged with Mullen group and became Mullen Lowe Brasil. Jose is the co-CEO alongside Andre Gomes.

Jose Henrique Borghi says that from early in his schooling days he realized that what he needed would not just be granted. He needed to work for success to come. This realization propelled him to where he is today in the Ad agency.


Jose says that from the onset he handled important case. He worked on something for ‘Down Syndrome Association‘. He also campaigned for Honda, Delta Airlines and Fiat. Companies that have celebrity abroad have also benefitted from Jose’s services. These companies include: Unilever, Asia Motors, America On Line, Procter, Bunge Group among others.


Jose Henrique Borghi has won awards for his hard work. These awards include: seven ‘London Festival Awards’, 10 Clios Awards, 10’The One Show Awards’ and 11 ‘New York Festival’ award. In 2009 he was elected ‘Advertiser of the Year‘. Jose’s career continues to grow and impact many businesses and corporate world over.

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Alexandre Gama’s Role In The Brazilian Advertising Industry

Alexandre Gama is a Brazilian entrepreneur in the advertising industry. He has served as a creative mind designing unforgettable advertising campaigns as having executive roles. Always wanting to work in the industry from a young age, he attended Armando Alvares Penteado Foundation and earned a college degree in advertising and communication.

In 1982, Alexandre Gama started his career in the industry at Standard Ogilvy & Mather. Is work there as a creative and copywriter eventually led to him landing at DM9 as both a copywriter and Creative Director. While at DM9, Gama generated such well-designed ads that he received more awards than anybody else in his generation. He has also worked at Almap BBDO as their Creative Executive Director and as the CEO, CCO, and Member of the Global Board at the advertising agency Young & Rubicam. In 1999, Alexandre Gama founded his own agency, Neogama.

The awards that Alexandre Gama has won during his career is extensive. He has been hailed as “Agency Director of the Year” as well as “Entrepreneur of the Year in the Communications Industry”. A very influential Brazilian newspaper, Meio & Mensagem, named Alexandre Gama as one of the 10 most important leaders in his industry. He has also won a number of Golden Lions for advertising that have been given to him at Cannes Festival.

Alexandre Gama has also stretched himself beyond the world of advertising. He loves Brazilian guitar work and so he established a company that promotes it. This company, called VIOLAB, consists of a record label, recording studio, radio station, and internet site. These all promote Brazilian acoustic guitar players.


Getting Advertising Help From José Henrique Borghi

José Henrique Borghi has a lot of experience in the advertising arena. José Henrique Borghi is co-founder of Mullen Lowe, an established ad agency in Brazil.

Advertising serves an essential purpose in the business environment by enabling companies and business owners to effectively market their products and services to the consumer. Whether the products and services you offer are a necessity, they are considered a luxury, it is not advisable to rely on a one-time promotion.

To achieve great success in your endeavor, you’ll need to consistently present your offers to the general public. You need a solid advertising system in place in order to build a strong customer bases and generate a steady stream of sales and boost profits.

Some businesses, particularly the small ones, don’t have the resources or talent to maintain a marketing or advertising department. They know the importance of getting expert help with their business promotions. In this type of situation, it is extremely important to enlist the services of a reputable advertising agency. This way, the business owner or organization will have access to the expertise and skill that an advertising firm can provide.

Once you hire an ad agency, the advertising professionals will discuss with you and try to find out your requirements. They will take the time to identify your advertising and marketing goals, determine the demographics of your audience, and develop a marketing or promotional strategy and tactics for success.

When you let José Henrique Borghi and his staff handle your advertising project and marketing promotions for you, your campaigns will be tailored to suit your organization’s needs, no matter the type of business or organization you manage. Advertising specialists at Mullen Lowe provide you with a wide variety of marketing solutions designed for for your success.