Adam Goldenberg and Don Ressler are two CEOs who are trying to revolutionize not just online shopping, but retail shopping in general by brining mobile devices and big data into the mix. They’re the founders of JustFab which now has a new name, Techstyle Fashion Group. This company began as a cheap but stylish apparel ecommerce website with bonus points, but has now morphed into a multiple holdings company with physical stores and big data at its core. They’ve also moved to be all-inclusive of all women’s clothing and shoe sizes, and the men also have a place at the Fabletics section.
So where did it all start? Adam Goldenberg has been in creative digital marketing and branding his entire career and really actually began it in high school when he was marketing to gamers. His entrepreneurship at an early age attracted Intermix Media to him that they hired him at only age 18 to become a managing director at their Los Angeles headquarters. Within 2 years he had become Chief Operating Officer and was moving full force into different marketing projects. It was another executive, Don Ressler who he particularly hit it off well with, and when the two men put their minds together they became one of marketing’s most dynamic duos.
Ressler and Goldenberg had started some brands under Intermix Media, which eventually became known by its child company as MySpace. But while they brought revenue into the MySpace startup, it was in 2005 when News Corp took over that they had a disagreement with their new bosses and decided to leave. They had accumulated some resources of their own at this point and were comfortable starting up their own health and beauty product lines for ecommerce. The parent company was Intelligent Beauty, but out of that Goldenberg and Ressler had even bigger plans.
In 2010 they began rolling out women’s apparel and accessories as well as hosting functions and formed the base for their new company, JustFab. It was Kimora Lee Simmons who became one of the first celebrities to buy into this company, followed by Kate Hudson and later Demi Lovato that has helped turn JustFab into one of America’s hottest apparel brands. The company accumulated over $285 million in venture capital to expand marketing and operations, but it’s become independent now and investors are seeing returns. Goldenberg and Ressler celebrated the company’s “unicorn” or billion-dollar status but say it’s really only the beginning.