Adam Goldenberg The Man with The Brand

Adam Goldenberg co-CEO of JustFab recently appeared in a live interview on CNBC. The discussion would include a change in the name of his company and how it would merchandise its products. The company will now be called TechStyle. Mr. Goldenberg stated that while internet shopping played a major role in the branding of JustFab, it is his desire to open a chain of physical stores. He was mindful to acknowledge the role of internet shopping in the success of his brand.

 

Mr. Ressler the business associate of Mr. Goldenberg, shared in the decision to alter the name and physical face of the company. Mr. Ressler respects the business decisions of his partner, realizing that he began his first profitable company at the age of fifteen.

In 2010 Goldenberg and Ressler were both fashion salesmen with Intermix Media. While working as partners JustFab was founded with a value quickly exceeding one million dollars. The diversity of the brand created both exceptional monetary value as well as the interest of investors. JustFab produced revenue exceeding $500 million during 2015. Fabletics, Fabkids, and Shoedazzle are among its most profitable brands.

 

Mr. Goldenberg was not short on confidence when it came to making predictions about his company’s future success. His words were foretelling of the pending achievements which certainly came to pass. His wise business dealings proved profitable as he discovered and liquidated various business ventures. The likes of his business models are duplicated both in the United States and abroad.

 

In the world of business, the term “Unicorn company” is a prestigious title bestowed upon those who earn over $1 billion as evaluated by independent auditors. One such company was JustFab, the company’s founders Adam Goldenberg and Don Ressler both shared in the building of such a winning organization. During a television interview Goldenberg was quick to acknowledge the feeling of pride associated with hard work and the building of a company with exceptional customer service. When asked about the title “Unicorn” and its impact on the company, he was swift to state that the title did not change the company or the way they do business. Goldenberg and Ressler are two of today’s top entrepreneurs who’s use of the internet and social media as a vehicle for fashion sales are textbook. Their use of monthly subscriptions to garner sales, generate new customers and maintain a repeat customer base is brilliant! http://www.builtinla.com/member/adam-goldenberg

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