Billboard’s 2017 Women in Music list named Desiree Perez one of the most influential female executives in the music industry. Rightfully so, Desiree Perez, or Dez Perez, is the chief operating officer of Roc Nation which is an entertainment company founded by rapper and mogul Jay Z. But being that she is responsible for most of the company’s money-making moves all of the honor must go to her for being amongst the top females in a male-dominated industry.
She has a reputation for being a tough negotiator which is why Jay Z has kept her close for the past 22 years. She has worked with Roc Nation since 2009 and has been involved with all of the decision making regarding Sean Carter enterprises, growing the Sean Carter business beyond just the music industry. Her success as one of the few women holding such a high position makes her a role model and a miracle, fighting the statistics that say women cannot be the decision makers and cannot catapult businesses into higher profit.
Perez’ strong suit is urging agreements and appending profitability. She was involved in the $25 million Samsung collaboration for Rihanna’s Anti Tour; which not only proved Rihanna to be a mogul and an artist but proved Perez to be a marketing genius. Sprint’s $200 million investment in Tidal was another robust marketing campaign that gave the rapper his 14th number one on the charts for 4:44 but also allowed him to go platinum before the albums formal release.
Perez took notes when Beyonce released her infamous Run the World single because she shows no sign of slowing down when it comes to climbing the ladder of respect and leadership. Dez is involved with the Hova Circle of Influence while running Roc Nation and Tidal, working alongside others such as Jana Fleischman, Chaka Pilgrim, Jay Brown, and Ty Ty Smith.
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